MU16 Visual Identity

January 6, 2022

About Time

Time is always moving forward endlessly. When the fantasies of other spatial dimensions have not been verified, we seem to be more able to focus on the present and the occurrence of life. The sun rises in the east and sets in the west. The mountains and rivers are colorful. And the movement of matter has its own cycle. Except for the 8 hours of sleep, the remaining 16 hours that we experience every day are especially precious. Time is the fairest recorder. It allows you to complete yourself and create unique memories of the time.

About Numbers

Words are the carrier of thoughts. Numbers are the carrier of time. MU16 uses numbers to carry your time and memory. We try to slow down the spread of modern language, so we used Roman numerals, a medieval way of recording. We hope to melt time and make you slowly feel the desire and tenderness of ordinary life.

About Typeface

The form of typeface is the expression and portrayal of attitude. Similarly, it also reflects the genes of a brand. The typeface of MU16 is inspired by the cutting and reorganization of crystal wares. It contains the pure and heavy texture of crystal utensils and shows the elegant arc shape of the glass body and the delicate outline of cutting lines. It interprets the concept of MU16: Every exquisite work is formed through accumulative crafts over a long period of time. We hope to pass it to your hands.

About Color

Black and white are the colors of MU16. White is the symbol of light, while black is the expression of shadow. What shines brightly is not crystal, but its reflection with light and shadow. Without light, there is no shadow. Everyone shall find their true self and inner balance.